Bu Rashid's Family
Overview
Bu Rashid's Family is Bahrain's first digital family powered by AI for cybersecurity awareness. Developed under the slogan "Cyber Awareness, A Way of Life," the initiative is designed to make cybersecurity concepts more relatable and accessible to different segments of society.
The initiative features a family of characters representing different age groups and members of the community. Through everyday digital situations, each character helps communicate relevant cyber risks, safe digital practices, and practical cybersecurity guidance in a simple and engaging way.
The characters are featured across a variety of cybersecurity awareness activities, including social media content, videos, awareness sessions, competitions, campaigns, and exhibitions. Through familiar characters and everyday scenarios, the initiative aims to strengthen cybersecurity awareness and encourage safer digital behaviour across the community.
Objectives
Promote cybersecurity awareness across society
Highlight common cyber risks through relatable characters and everyday digital scenarios.
Encourage safe digital practices
Provide practical guidance that helps people protect themselves and use digital technologies safely.
Engage different segments of society
Use interactive, character-based content to connect with different age groups and segments of society.
Targeted audience
- General public
- Families / Parents
- Children and youth
- Elderlies
- End users (employees)
- Women in technology
- Persons with disabilities
Initiative Scope
Bu Rashid's Family is featured across various awareness activities and channels, including:
- Cybersecurity awareness posts and videos
- Awareness exhibitions and events
- National awareness campaigns
- Cybersecurity awareness chatbot
- Interactive competitions and activities
- Collaborations with government entities
Meet the Family
Salem (the father)
- 42 years old
- Government employee
A calm and mindful character who promotes digital responsibility and encourages the safe use of technology in daily life and the workplace.
Amna (the mother)
- 38 years old
- Cybersecurity specialist
A technical reference who promotes secure decisions, protects systems and data, reinforces safe practices, and encourages responsible use of modern technology.
Noor (the daughter)
- 16 years old
- High school student
A confident and social teenager with a disability who raises awareness of privacy, cyberbullying, and building a positive digital reputation.
Rashid (the son)
- 8 years old
- Elementary school student
A curious child who enjoys games and devices, highlighting unsafe internet risks and simple, safe digital behaviour.
Hakim (the grandfather)
- 65 years old
- Retired
A wise character who stresses verifying information, safe online interaction, and understanding digital risks for older adults.